Case Study

Kinectrics SharePoint Website

Kinectrics New Public Site Delivers Higher Conversions

About Kinectrics

Kinectrics is the category leader in providing lifecycle management solutions for the electricity industry. Trusted by clients worldwide, their expertise in testing, inspection, and certification is backed by 100 years of experience in addressing the North American utility industry’s most challenging technical problems. Kinectrics continues to grow as a unique company, with staff who thrive on challenges that others find daunting and succeeds where investment in the future—in facilities, capability, and people—provides a touchstone for its vision.

Kinetrics Logo

Challenge

The Kinectrics website was extremely outdated in appearance, structure and presentation of content. The business needed to re-engineer the site to better reflect the mission of Kinectrics and incorporate the latest web technologies to deliver information about its diverse services.

  • Over 100 services were structured by internal organizational departments
  • Interface design was outdated
  • Training programs and registrations were administered manually
  • No content management tools were used

Solution

Kinectrics selected V51 Consulting based on our depth of expertise with SharePoint and our user experience capabilities. Using our proven methodology the site was redesigned and developed against a strict schedule of 3 months. The solution included:

  • Solution Search – We introduced a faceted navigation search tool to help customers quickly navigate over 100 solution offerings
  • Ajax Site Search – An AJAX search function provides targeted results from the sites 3 main content types (Solutions, Case Studies, and Training Courses)
  • EventBrite Integration – A training site was configured to manage over 300 classes annually and integrated with EventBrite – a SaaS solution for event registration and online payments
  • Solution Templates – The core of the site is built around Kinectrics’ solution template that feature photos, key contacts, and calls to action to generate new business leads

Highlighted Results

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Rapid Development

We were able to design, develop and deploy the website within an 120 days.

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Improved User Experience

The new web site offers a modern user experience that better reflects the Kinectrics brand and presents the organization as a global leader lifecycle management solutions.

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Increased Lead Generation

Calls to action and improved user flows produced a 300% increase in online lead generation.

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